Smart Nutrition, a nutrition clinic based in Costa Rica, was looking to expand their marketing materials following the development of a fresh and fun brand image. With a target audience stretching from adults to children, we had to find a creative solution for communicating the value of and strategies for smart nutritional choices.
Hyvemark’s creativity came into play. We developed age-appropriate booklets with a consistent color-coded system with each color representing the nutritional value of specific foods. Children now enjoy playful and fun themes to learn about a nutritional diet, and adults have an informative and organized tool to improve their dietary habits – a win/win!